How I Built 5 Income Streams That Generate $10K Monthly: A Complete Blueprint

  How I Built 5 Income Streams That Generate $10K Monthly: A Complete Blueprint (PART 1 OF 3)

How I Built 5 Income Streams That Generate $10K Monthly — Discover the blueprint to creating sustainable online income.

Three years ago, I was living paycheck to paycheck, constantly worried about unexpected expenses. Today, I earn over $10,000 monthly from five different income streams, and none of them require me to be physically present. This transformation didn't happen overnight, and it certainly wasn't easy, but it was absolutely worth it.

In this detailed guide, I'll walk you through exactly how I built each income stream, the mistakes I made along the way, how much time each requires, and the practical steps you can follow to replicate my success. No fluff, no get-rich-quick schemes—just honest insights from someone who's been in the trenches.

 Why Multiple Income Streams Matter More Than Ever

Before diving into the specifics, let me explain why diversifying your income is crucial in today's economy. When I relied solely on my 9-to-5 job, I lived in constant fear. What if I got laid off? What if my company went under? What if I got sick and couldn't work?

Multiple income streams provide more than just extra money—they offer security, freedom, and peace of mind. If one stream dries up, you still have four others supporting you. This financial cushion allows you to take calculated risks, negotiate better terms with employers, and sleep soundly at night.

According to recent financial studies, millionaires average seven income streams. While I'm not quite there yet, having five streams has completely transformed my financial situation and mindset. The goal isn't just to make more money—it's to build a resilient financial foundation that can weather any economic storm.

 My Income Breakdown: The Five Streams

Let me start by showing you the current monthly breakdown of my income streams. This transparency will help you understand what's realistic and how diversification looks in practice.

Income Stream #1: Freelance Writing - $3,200/month (32%)

Income Stream #2: Affiliate Marketing - $2,400/month (24%)

Income Stream #3: Digital Products - $2,100/month (21%)

Income Stream #4: Consulting Services - $1,800/month (18%)

Income Stream #5: Dividend Investments- $500/month (5%)

Total Monthly Income: $10,000

Notice that my income isn't evenly distributed. Some streams generate more than others, and that's perfectly fine. The key is having multiple sources working together. Now, let me explain how I built each one from scratch.

 Income Stream #1: Freelance Writing ($3,200/Month)

This was my first income stream and remains my largest earner. I started freelance writing with absolutely no professional experience—just a laptop, determination, and willingness to learn.ad-tag_js-sync-pu_master

 How I Got Started

I began by creating profiles on Upwork and Fiverr in March 2022. My first proposal was rejected. So was my second, third, and probably my first twenty. The key was persistence and learning from each rejection.

My breakthrough came when I stopped trying to compete on price and instead focused on a specific niche. I chose personal finance and technology because I was genuinely interested in these topics. This specialization made my proposals more compelling and helped me stand out from generalist writers offering rock-bottom prices.

 The Growth Process

Month 1-2: I landed my first client at $0.05 per word—far below market rate, but I needed experience and testimonials. I treated this client like they were paying me $1 per word, delivering exceptional work and meeting every deadline early.

Month 3-4: With two solid testimonials, I raised my rates to $0.08 per word and started landing better clients. I was earning about $800 monthly while working 15-20 hours per week on weekends.

Month 5-8: I increased my rates to $0.12 per word and began approaching clients directly through LinkedIn and company websites instead of relying solely on platforms. This direct outreach proved far more profitable. Monthly income reached $1,500.

Month 9-12: By now, I had a portfolio of published articles and happy clients. I raised my rates to $0.20 per word and started getting referrals. Income hit $2,500 monthly.

Year 2: I transitioned to retainer clients who paid monthly fees for ongoing content. This provided predictable income and deeper client relationships. I now had three retainer clients paying $800-1,200 monthly each.

Current State: I maintain two retainer clients and take on selective project work. This generates $3,200 monthly while requiring just 12-15 hours weekly. I've raised my project rate to $0.30-0.40 per word for one-off assignments.

 Key Lessons Learned

The biggest mistake I made early on was undervaluing my work. Low prices attract problematic clients who demand endless revisions and don't respect your time. When I doubled my rates, I actually got more clients because higher prices signal quality and professionalism.

Another crucial lesson was the power of specialization. Generalist writers are a dime a dozen. Specialists who deeply understand a particular industry can charge premium rates because they require less hand-holding and produce more accurate, valuable content.

 What You Need to Replicate This

•  A computer and reliable internet connection
•  Strong command of written English
• Willingness to learn about topics through research
•  Persistence to handle rejection and slow initial months
• Time investment: 15-20 hours weekly to start, 10-15 once established

Realistic Timeline: 6-12 months to reach $2,000+ monthly income

 Income Stream #2: Affiliate Marketing ($2,400/Month)

Affiliate marketing was my second income stream, and it took longer to build than freelancing but now runs more passively. I earn commissions by recommending products and services I genuinely use and believe in.

 How I Built This Stream

I started affiliate marketing in June 2022 by creating a simple blog focused on productivity tools for freelancers. Since I was already freelancing, I had firsthand experience with various tools, software, and resources that made my life easier.

My initial approach was completely wrong. I created a website filled with "Top 10" lists and product comparisons without any personal experience or unique insights. After three months and minimal traffic, I realized I was creating the same generic content everyone else published.

The turning point came when I shifted to documenting my actual experiences. Instead of "10 Best Project Management Tools," I wrote "How Notion Transformed My Freelance Business: A 6-Month Case Study." This authentic, detailed content resonated with readers and search engines alike.

 The Growth Timeline

Month 1-3: Created website, published 15 generic articles, earned $0. Learned that affiliate marketing isn't quick or easy.

Month 4-6: Pivoted to authentic, experience-based content. Published detailed reviews and tutorials based on tools I actually used daily. Earned first commission of $47 in month 6.

Month 7-12: Continued publishing 2-3 articles weekly, focusing on SEO and solving specific problems. Traffic grew from 50 to 800 monthly visitors. Affiliate income reached $300 monthly.

Year 2, Q1-Q2: Content started ranking on Google's first page for several keywords. Traffic increased to 3,000 monthly visitors. Added email newsletter to build direct relationships with readers. Income grew to $800 monthly.

Year 2, Q3-Q4: Expanded to YouTube, creating video reviews and tutorials that complemented blog content. This diversification brought new traffic sources and increased conversions. Income reached $1,500 monthly.

Year 3: Focused on creating comprehensive guides and comparison content for higher-ticket affiliate products. Implemented advanced SEO strategies and built backlinks through guest posting. Current income: $2,400 monthly.

 My Affiliate Partners

I'm selective about affiliate partnerships, only promoting products I've personally tested and would recommend to friends. My main affiliate programs include:

• Software tools: ConvertKit, Notion, Grammarly, Canva Pro
• Web hosting: Bluehost, SiteGround 
• Online courses: Platforms like Teachable and Skillshare 
• Business services: Various freelance and business tools
• Amazon Associates: For physical products I recommend

Different products have different commission structures. Software affiliate programs typically offer 20-50% recurring commissions, which is incredibly valuable. A single customer might generate $300-600 over their lifetime if they remain subscribed.

 Strategies That Work

Be brutally honest: I share both pros and cons of every product. This honesty builds trust and actually increases conversions because readers believe my recommendations.

Create comparison content: Articles comparing two or three similar products perform exceptionally well. People searching for comparisons are typically ready to buy.

Focus on buyer intent keywords: Keywords like "best," "review," "vs," and "alternative" indicate purchase intent. These convert far better than informational keywords.

Build an email list: My email subscribers are 10x more likely to click affiliate links than random website visitors. I send valuable content weekly with relevant recommendations.

Update content regularly: I review and update old articles quarterly, ensuring information remains current. Google rewards fresh, maintained content with better rankings.

 What You Need to Replicate This

• A blog or website (WordPress is ideal)
• Basic SEO knowledge
•  Genuine experience with products you recommend
•  Patience for the 6-12 month SEO waiting period
• Time investment: 10-15 hours weekly creating content initially, 5-8 hours for maintenance

Realistic Timeline: 12-18 months to reach $1,500+ monthly income

 Income Stream #3: Digital Products ($2,100/Month)

Creating and selling digital products was a game-changer for my business. Unlike freelancing where I trade time for money, digital products can be created once and sold repeatedly without additional effort.

 How I Identified What to Create

After a year of freelancing and blogging, I noticed patterns in questions people asked me. Other freelancers wanted to know how I landed clients, organized my workflow, and managed multiple projects. I realized this knowledge had value beyond just answering individual questions.

I validated demand before creating anything. I surveyed my email list, asked questions in freelancer Facebook groups, and conducted informal interviews with other writers. The consistent pain point was landing high-paying clients without spending hours on proposals.

 My Product Suite

I currently sell three digital products that generate $2,100 monthly:

Product #1: Freelance Writer Proposal Templates ($27)

A collection of customizable proposal templates with detailed instructions on positioning yourself as a premium service provider. This was my first product, launched in January 2023.

•  Development time: 2 weeks
•  Monthly sales: ~35 units
• Monthly revenue: ~$950

Product #2: Complete Freelance Business Toolkit ($67)

An extensive bundle including proposal templates, contract templates, invoice templates, client onboarding documents, and a pricing calculator. Launched in May 2023.

•  Development time: 3 weeks
•  Monthly sales: ~12 units
•  Monthly revenue: ~$800a

Product #3: Email Writing Templates for Busy Entrepreneurs ($47)

A collection of email templates for common business situations. This product targets a broader audience beyond freelancers. Launched in September 2023.

• Development time: 10 days
•  Monthly sales: ~7 units
•  Monthly revenue: ~$350

 The Launch Process

I didn't have a massive audience when I launched my first product. My email list had just 200 subscribers, and my blog received about 2,000 monthly visitors. But I made the most of what I had.

Pre-launch phase (2 weeks):

• Announced upcoming product to email list
• Shared behind-the-scenes content on social media
• Created a waitlist offering a launch discount
• Built anticipation through daily updates

Launch day:

• Sent email to entire list with special 24-hour pricing
• Posted on relevant Reddit communities and Facebook groups
•  Reached out to affiliate partners who could promote
• Created launch day urgency with limited-time bonuses

First 24 hours: Sold 23 copies = $621 revenue

First week: Sold 47 copies = $1,269 revenue

First month: Sold 68 copies = $1,836 revenue

After the initial launch spike, sales settled into a predictable pattern of 30-40 units monthly. I now generate consistent revenue without active promotion, though I periodically run special offers to boost sales.

 Evergreen Sales Strategies

The key to consistent digital product sales is creating multiple pathways for people to discover and purchase:

SEO-optimized content: Blog articles ranking for relevant keywords funnel readers to product landing pages. Articles like "How to Write Freelance Proposals That Win Clients" naturally lead to my proposal template product.

Email sequences: New subscribers receive a welcome series highlighting common problems my products solve. About 15% of new subscribers purchase something within 60 days.

Strategic content upgrades Blog posts offer free related resources (like a single proposal template) in exchange for email addresses. This builds my list with qualified leads interested in my paid products.

Affiliate partnerships: Other bloggers and content creators promote my products for 30% commission. This expands my reach without additional marketing effort from me.

Retargeting ads: I run small Facebook and Google ad campaigns targeting people who visited my product pages but didn't purchase. The retargeting budget is just $200 monthly but generates an additional $400-600 in sales.

 Lessons from Product Creation

My biggest mistake was overcomplicating the first version. I spent weeks creating the "perfect" product when customers would have happily purchased a simpler version. Done is better than perfect—launch, get feedback, and improve.

Pricing was another challenge. I initially priced too low at $17, thinking more people would buy. When I increased to $27, sales volume stayed nearly identical while revenue increased by 59%. People associate higher prices with higher quality.

The most surprising lesson was that customers don't want more features—they want their problems solved quickly. My most successful product is my simplest one. It solves one specific problem exceptionally well rather than trying to be everything to everyone.

 What You Need to Replicate This

•  Expertise or knowledge that solves specific problems
•  Basic design skills (or tools like Canva)
• A platform to sell (Gumroad, SendOwl, or your own website)
•  An audience, even a small one (200+ email subscribers or 1,000+ blog visitors)
•  Time investment: 2-4 weeks creating first product, then minimal maintenance

Realistic Timeline: Can generate revenue immediately if you have an existing audience; 6-12 months if building audience simultaneously

 Income Stream #4: Consulting Services ($1,800/Month)

Consulting was a natural evolution from my freelance writing. As I gained expertise and built a reputation, other writers and entrepreneurs began asking if I offered one-on-one guidance. Initially, I offered advice for free, but I quickly realized my time and expertise had substantial value.

 Transitioning from Freelancer to Consultant

The shift from freelancer to consultant is primarily psychological. Freelancers execute tasks for clients—writing articles, designing graphics, managing social media. Consultants solve strategic problems and provide expert guidance.

I made this transition in September 2022 after repeatedly receiving similar questions from other freelancers: How do you find high-paying clients? How do you structure retainer agreements? How do you scale without burning out?

Rather than answering these questions individually for free, I created a structured consulting service. I packaged my knowledge into 60-minute sessions where I'd audit someone's freelance business and provide actionable recommendations.

 My Consulting Offerings

One-on-One Strategy Sessions ($200/hour):

Intensive sessions where I review someone's freelance business, identify bottlenecks, and create an action plan. These are my highest-leverage offering because they require minimal time but command premium pricing.

Monthly Coaching Package ($600/month):

Four monthly calls plus email support for clients who want ongoing guidance. This creates recurring revenue and deeper client relationships. I currently have two monthly coaching clients.

Business Audit Service ($500):

A comprehensive written audit of someone's freelance business including pricing analysis, market positioning review, and specific recommendations for growth. This asynchronous service doesn't require scheduling calls.

Group Coaching Program ($300 per person, quarterly cohorts):

A 6-week group program for freelance writers wanting to scale their businesses. This leverages my time by serving multiple clients simultaneously. I run this twice yearly with 5-8 participants per cohort.

 How I Attract Consulting Clients

Unlike my freelance writing clients (who I actively pitch), consulting clients typically find me through my content and approach me directly. This positioning as an expert comes from consistent content creation and genuine expertise.

Content marketing: My blog posts and YouTube videos demonstrate expertise and build trust. Many consulting clients mention specific articles that resonated with them.

Speaking engagements: I've spoken at virtual conferences and been interviewed on podcasts, significantly expanding my reach and credibility.

Case studies and testimonials: I showcase client results prominently on my website. Specific outcomes like "increased rates by 150% in 3 months" are far more compelling than generic praise.

Strategic networking: I participate actively in relevant Facebook groups and online communities, providing valuable insights without constantly promoting my services. When people need deeper help, they remember me and reach out.

Referrals: Satisfied clients naturally refer others. About 40% of my consulting clients come from referrals, making this my most valuable acquisition channel.

 The Economics of Consulting

Consulting offers the highest hourly rate of all my income streams. A one-hour strategy session at $200 generates more than 4-5 hours of freelance writing work. However, consulting isn't infinitely scalable since it requires my direct time.

I limit consulting to roughly 8-10 hours monthly. This prevents burnout and ensures I maintain energy and enthusiasm for each client. The scarcity also maintains premium pricing—if I had unlimited availability, I couldn't command $200/hour.

My current monthly breakdown:

•  4-5 one-on-one strategy sessions: $800-1,000
• 2 monthly coaching clients: $1,200 total
•  1-2 business audits quarterly: ~$150-200 monthly average

Total: $1,800/month for approximately 10 hours of work

 What Makes Consulting Different

The transition from service provider to consultant requires establishing yourself as an authority. You can't just decide to start consulting—you need demonstrated expertise, proven results, and the confidence to charge premium rates.

I spent 18 months building my freelance business and creating content before launching consulting services. That foundation was essential. Trying to consult without personal success would have been ineffective and potentially unethical.

 What You Need to Replicate This

• Deep expertise in your field with proven results
•  Strong communication and teaching abilities
•  Existing audience or platform demonstrating credibility
•  Confidence to charge premium rates
• Systems for scheduling and client management
•  Time investment: 8-12 hours monthly

Realistic Timeline: Requires 1-2 years building foundational expertise first, then 3-6 months establishing consulting offerings

 Income Stream #5: Dividend Investments ($500/Month)

My fifth income stream is the most passive—dividend-paying investments that generate monthly income without any active work. While this stream generates the smallest percentage of my income, it's growing steadily and requires virtually zero time.

 How I Built My Investment Portfolio

I didn't start with a lump sum. Instead, I invested consistently from my other income streams over the past two years. Every month, I automatically transfer 20% of my income into my investment account, regardless of expenses or other priorities.

This systematic approach—often called dollar-cost averaging—means I buy more shares when prices are low and fewer when prices are high, smoothing out market volatility without trying to time the market.

 My Investment Strategy

I focus on dividend-paying stocks and REITs (Real Estate Investment Trusts) rather than growth stocks. While growth stocks might offer higher long-term returns, dividend stocks provide immediate cash flow that contributes to my monthly income goal.

My portfolio includes:

• High-dividend ETFs (40%): Vanguard High Dividend Yield ETF (VYM), SPDR S&P Dividend ETF (SDY)
• Individual dividend stocks (35%): Companies with consistent dividend histories like Coca-Cola, Johnson & Johnson, Procter & Gamble
• REITs (15%): Realty Income Corporation and other monthly dividend-paying REITs
• Bond funds (10%): For stability and consistent income

Current portfolio value:~$75,000

Average dividend yield: 4.2%

Annual dividend income: ~$3,150

Monthly average: ~$260

You might notice a discrepancy—I said this stream generates $500 monthly, but the dividend calculation shows only $260. The additional $240 comes from covered call strategies and occasional capital gains from rebalancing. For simplicity, I include all investment returns in this category.

 The Long-Term Compounding Effect

What excites me most about this income stream isn't the current $500 monthly—it's the trajectory. By consistently investing 20% of my earnings and reinvesting most dividends, this stream should reach $1,000-1,500 monthly within 3-5 years without any additional effort.

This is the power of compounding. My other income streams require ongoing effort to maintain or grow. This stream grows automatically as my investments appreciate and dividends increase.

 Getting Started with Dividend Investing

You don't need $75,000 to start. I began with just $100 monthly contributions through a Robinhood account (no fees, fractional shares allowed). Here's how beginners can start:

Step 1: Open a brokerage account (Robinhood, Fidelity, Vanguard, or Charles Schwab all work well)

Step 2: Set up automatic monthly contributions, even if just $50-100

Step 3: Start with simple dividend ETFs rather than individual stocks (VYM or SCHD are excellent choices)

Step 4: Reinvest all dividends automatically through DRIP (Dividend Reinvestment Plans)

Step 5: Increase contributions as your income grows, but maintain consistency

 What You Need to Replicate This

• Excess cash flow to invest regularly
•  Long-term mindset (10+ year horizon)
•  Basic investment knowledge (easily learned through free resources)
• Discipline to invest consistently regardless of market conditions
• Time investment: 1-2 hours monthly reviewing investments

Realistic Timeline: Benefits compound over years; expect meaningful income after 3-5 years of consistent investing

 The Systems and Tools That Keep Everything Running

Managing five income streams simultaneously sounds overwhelming, but the right systems and tools make it manageable. Here's what keeps me organized and efficient:

 Time Management

Time blocking: I dedicate specific days to specific income streams. Mondays and Tuesdays are for client writing work. Wednesdays I create content for my blog and YouTube. Thursdays I handle consulting calls and business development. Fridays I work on digital products and business systems.

Pomodoro Technique: I work in focused 25-minute blocks with 5-minute breaks. This maintains high concentration and prevents burnout. I track my time with Toggl to understand where hours actually go versus where I think they go.

 Essential Tools

Project Management: Notion organizes everything—client projects, content calendars, product ideas, and financial tracking.

Communication: Slack for client communication. Email for external communication. Calendly for scheduling consulting calls.

Finance:Wave Accounting for invoicing and expense tracking. Separate business bank account for clean record-keeping.

Content Creation: Grammarly for editing. Canva for graphics. ScreenFlow for video recording. ConvertKit for email marketing.

Automation: Zapier connects my tools, automating repetitive tasks.

 Financial Systems

Percentage-based allocation: Every dollar earned gets automatically allocated:

•  50% to personal living expenses
•  20% to investments
•  15% to business expenses
•  10% to taxes
• 5% to emergency fund

 Common Challenges and How I Overcame Them

 Challenge #1: Time Management and Overwhelm

The Problem: I tried working on all five streams simultaneously, leading to scattered focus and mediocre results.

The Solution: I built income streams sequentially, not simultaneously. I spent six months focusing exclusively on freelance writing before adding affiliate marketing.

Challenge #2: Imposter Syndrome

The Problem: Who was I to charge $200/hour for consulting?

The Solution: I reframed my thinking. I wasn't selling information—I was selling transformation and saving people time.

 Challenge #3: Inconsistent Income

The Problem: Some months I'd earn $12,000; other months just $7,000.

The Solution: I focused on building recurring revenue—retainer clients, monthly coaching clients, consistent product sales, and dividend income.

 Challenge #4: Tax Complexity

The Problem: Multiple income sources made tax filing complicated.

The Solution: I hired a CPA specializing in small business taxes. The $800 annual cost saves far more in tax optimization.

 Mistakes I Made (So You Can Avoid Them)

Mistake #1: Not starting sooner. I spent months "learning" when I should have been doing.

Mistake #2: Underpricing everything. Low prices attract worse clients.

Mistake #3: Chasing every opportunity. Learning to say no was crucial.

Mistake #4: Neglecting systems early. Implementing systems from day one would have accelerated growth.

Mistake #5: Not building an email list immediately. Lost opportunities to build relationships.

Mistake #6: Perfectionism. Ship sooner and improve based on feedback.

Mistake #7: Ignoring my health. Burnout kills side hustles. Self-care isn't optional.

 Your Roadmap: How to Build Multiple Income Streams

 Months 1-6: Build Your First Income Stream

Focus exclusively on one income stream—freelancing, consulting, or a service business.

Goals:

•  Land first 3-5 clients
•  Generate $1,000-2,000 monthly
•  Develop systems
•  Build portfolio

 Months 7-12: Scale Stream #1 and Add Stream #2

Continue growing your first stream while starting your second.

Goals:

• Increase primary income to $3,000 monthly
• Launch blog or YouTube
•  Publish 20-30 pieces of content
•  Build email list

 Months 13-18: Add Digital Products (Stream #3)

Create your first digital product.

Goals:

• Launch first product
• Generate $500+ in first month
• Build evergreen sales systems
• Grow list to 500+ subscribers

 Months 19-24: Add Consulting (Stream #4)

Begin offering higher-ticket consulting services.

Goals:

•  Land 2-3 consulting clients
•  Generate $1,000-1,500 monthly
•  Create structured offerings
•  Document expertise

Year 3+: Build Investment Stream (#5)

Consistently invest a percentage of earnings.

Goals:

• Invest 15-20% of income
• Build portfolio to $30,000-50,000
•  Generate $100-200 monthly passive income

 The Mindset Shifts That Changed Everything

From employee to entrepreneur: Create systems and assets that generate value beyond direct effort.

From scarcity to abundance: Value creation isn't zero-sum.

From perfectionism to iteration: Ship imperfect products and improve continuously.

From knowledge consumption to implementation: Action beats knowledge.

From fear of failure to embrace of learning: Failure is part of the path to success.

What's Next: Scaling Beyond $10K

Automation and delegation: Hiring help to free 5-10 hours weekly for higher-leverage activities.

Productized services: Group programs serving multiple clients simultaneously.

Content repurposing: Every piece of content repurposed across multiple platforms.

Strategic partnerships: Collaborations expanding reach.

Passive income emphasis: Focus on products and investments that generate income without direct time.

My goal: $15,000-18,000 monthly while reducing hours worked.

 Final Thoughts: Your Journey Starts Now

Three years ago, earning $10,000 monthly from five different income streams seemed impossible. I had no special advantages—no trust fund, no impressive credentials, no insider connections. What I had was determination, willingness to learn, and persistence through challenges.

The same opportunity exists for you. The internet has democratized income generation in unprecedented ways. Geographic location doesn't matter. Your background doesn't matter. What matters is taking action consistently over time.

Don't expect overnight success. Building multiple income streams is a marathon, not a sprint. There will be months where nothing seems to work. Push through those moments—they separate those who succeed from those who quit.

Start with one income stream. Master it. Then add another. Then another. Each stream becomes easier because you're applying lessons learned from previous ones.

The best time to start was three years ago. The second-best time is today. Your future financial freedom is built through decisions and actions you take right now.

Stop consuming content about building income streams and start building one. Choose a path from this article, commit fully for six months, and see what happens. I promise you'll surprise yourself with what's possible.

Your $10,000 monthly journey starts with the first dollar. Take action today, and in three years, you might be writing your own success story about building multiple income streams.

Ready to start your income stream journey? Share which income stream you'll start with in the comments below, and subscribe to our newsletter for weekly strategies and case studies on building financial freedom!